The Comprehensive Backlink Costs Survey by FatRank 2024
The Comprehensive Backlink Costs Survey by FatRank 2024

Understanding the Backlink Costs Survey by FatRank 

The Backlink Costs Survеy by FatRank is an analysis that examines the price of acquiring backlinks in the SEO industry. This study aims to shed light on how much SEO professionals and website owners should expect to pay for quality backlinks that can improve their site’s ranking in search engine results.

Survеy details influence backlink costs, such as domain authority and reliability, and the competitiveness of the linking site. For example, the survey found backlinks to be 241% more expensive than in previous years, attributed to higher demand and the increased recognition of their importance in SEO rankings

– The average cost of digital marketing services for small to medium-sized businesses in 2024 was $2,500 per month.

– The most expensive type of digital marketing service was full-service SEO, with an average monthly cost of $4,500.

– The cheapest type of digital marketing service was social media management, with an average monthly cost of $600.

– The most popular type of digital marketing service was content marketing, with 35% of businesses using it as their primary online engagement strategy.

– The most effective type of digital marketing service was email marketing, with 42% of businesses reporting it as their best-performing strategy for customer retention and engagement.

Backlink Costs Survey by FatRank
Backlink Costs Survey by FatRank

Factors Influencing Backlink Prices

Backlink pricing is influenced by several critical factors, according to the insights from Fatrank:

  • Domain Authority (DA): Websites with higher DA scores, indicating higher trust and authority levels, generally command higher prices for backlinks. For instance, sites with a DA over 50 may charge $100 or more for each link.

  • Niche: The competitiveness of the niche significantly affects backlink costs. Highly competitive niches such as health, finance, and law are subject to higher costs due to increased demand. The relevance of the niche also influences pricing.

  • Content Quality: High-quality, relevant content is a prerequisite for high-traffic sites to offer backlinks. Exceptionally researched and insightful content, like guest posts or niche edits, tends to fetch higher prices.

  • Link Type: Different types of links, such as guest posts, niche edits, tiered links, etc., have varied costs associated with them. These costs are influenced by factors like the domain authority of the hosting site.
Backlink Costs 

The survey by Fatrank sheds light on the current costs associated with acquiring backlinks:

  • Guest Posts:
    • DA30 guest posts average at $91, marking an increase from $30.
    • DA45 guest posts average at $157, up from $50.
    • DA60 guest posts average at $193, rising from $80.
  • Niche Edits: The average cost is now $82, up from $25.
  • Tier 2 Links: These now average at $47, increasing from $20.

Overall Increase: There has been a staggering 241% increase in backlink prices, highlighting the growing demand and the escalating costs for acquiring quality backlinks.

Detailed Analysis of Backlink Costs Survey Results by Fatrank

The Fatrank backlink costs survey presents an illuminating look into the pricing landscape of backlinks across various industries and website tiers. Here’s what the survey uncovers:

  • Survey Methodology: Fatrank analyzed over 10,000 backlinks across 500 websites to understand pricing trends.
  • Key Findings: The cost of backlinks varies significantly, with premium sites commanding higher prices for their link equity.
  • Influencing Factors: Several factors influence backlink costs, including the linking site’s domain authority, the link’s placement on the site, and the content’s quality surrounding the link.

These insights are critical for businesses and marketers aiming to optimize their link-building efforts without overspending.

Strategic Backlink Acquisition

Quality vs. Quantity in Backlink Investment

The mantra for actors should be quality over quantity. A single from a reputable source is worth more than dozens of low-quality links. This focus ensures a sustainable boost in your site’s ranking and visibility.

Getting high-quality backlinks is crucial for improving your website’s visibility, authority, and search engine rankings. Here’s a guide on how to secure these valuable links:

 Create High-Quality Content

  • Produce Valuable Resources: Create comprehensive guides, infographics, and research studies that serve as go-to resources in your industry.
  • Solve Common Problems: Address frequently asked questions or common challenges in your niche with detailed posts or tutorials.

Guest Blogging

  • Identify Target Websites: Look for reputable sites within your niche that accept guest posts sites.
  • Pitch Relevant Topics: Propose article ideas that add value to the host website’s audience.
  • Incorporate Links Naturally: Include backlinks to your site within the content, ensuring they fit organically and offer additional value to readers.

 Use The Skyscraper Technique

  • Find Link-worthy Content: Identify popular, highly linked content in your niche.
  • Make It Better: Create a more comprehensive, up-to-date version of that content.
  • Reach Out: Contact websites linking to the original content and suggest your improved version as a more valuable resource to link to.

 Engage in Broken Link Building

  • Find Broken Links: Use tools to discover broken external links on relevant websites.
  • Create Substitute Content: Produce content that matches or surpasses the missing content.
  • Contact Webmasters: Inform them about the broken link and offer your content as a replacement.

 Leverage Industry Partnerships and Relationships

  • Collaborate on Projects: Work with industry partners on webinars, reports, or joint research studies and include mutual backlinks.
  • Network at Events: Build relationships at industry conferences and events which can lead to backlinking opportunities.

The Impact of Backlink Quality on Costs

  • The quality of backlinks, determined by factors such as relevance, domain authority, and the contextual fit of the link, significantly affects their cost. High-quality backlinks from reputable sources not only cost more but also offer greater SEO value.

Pro Tips for backlink Investment

  • Focus on quality over quantity; a few high-DA links outperform numerous low-quality ones.
  • Negotiate with publishers; bulk deals or long-term partnerships can lower costs.
  • Diversify your backlink profile; mix guest posts, directories, and niche edits for robust SEO.
  • Monitor backlink performance; regularly check if links stay life and contribute to rankings


The Backlink Costs Survey by FatRank offers valuable insights into the current backlink market, helping SEO professionals and businesses make informed decisions. While the cost of backlinks continues to rise, understanding the factors that influence these costs and employing strategic acquisition methods can ensure a competitive edge in SEO rankings

Share your thoughts below on investing in quality backlinks in real time.